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The Women Collective

Haute-Elan presents modest style for a woman who is global, a woman who cares about her world and who wants to make a change for the better in the world. By shopping at Haute-Elan you facilitate this change and support emerging and start-up designers to become independent, to grow and sustain themselves and their families.

£1 of every purchase at Haute-Elan is donated to the recently rebranded award winning Women’s Collective (formerly the Women’s Venture Fund) where we offer support services to women-led enterprises. In August 2016 the Women’s Collective launched with our first co-wokring space decimated to female led enterprises. Haute-Elan is an employer that works closely to support the flexible lives women need when bringing-up young families.

For us at Haute-Elan a social purpose has always been the heart of our goal. We see ourselves as not existing for an end in itself but as a means for betterment for our society. Our goal is to drive support, goodness and wealth to our communities. We do this through more jobs, more revenue for our businesses and support for the world of women around us!

How does Haute-Elan try to protect against abuse in the garment industry?
First, we promise to curate high-quality, modest fashion only from brands with ethical practices. Customers can therefore make purchases on our site with the assurance that the seamstresses have been paid fairly, and that materials have been sourced mindfully.

Furthermore, £1 of every purchase made on Haute Elan is donated to the Women Collective (formerly the Women’s Venture Fund).

The collective facilitates opportunities for women-led enterprises all around the world, by providing funding and a like-minded community to share skills, stories and life lessons. The latter is made possible at our newly launched co-working space in the heart of Chelsea - a beautiful, safe space designed for working women in mind.


The space offers an onsite nursery room in addition to the usual coworking amenities, and will soon also include a beauty bar for today’s time-pressed woman who would benefit from having everything under one roof. The idea is to remove the discrimination that still exists towards women today and provide a positive environment for them to work in. This is particularly important for Haute Elan’s founder, Romanna Bint-Abubaker, who has defied numerous stereotypes to become a sole female tech entrepreneur and working single mother.

Some of our brands currently enjoying this space are award-winning tea brand Positivitea now stocked at Origins and modest fashion label Feradje.


Ultimately, the goal of Haute Elan is to become a funnel of liquidity for the modest fashion industry. By supporting small businesses, more jobs are created and a true Islamic Economy can be created.

For more information please visit http://womencollective.com or come and visit our multiplatform showroom and co-working space on 26-30 Old Church Street, SW3 5BY for a tour!

Interested in joining our leading list of sponsors and supporters, or would you like to privately sponsor the fund, contact us or donate now at info@haute-elan.com.