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Haute Elan Press Coverage

How to fashion a modest success from covering up

A former investment banker has spotted a gap in the market for Islamic clothing, Hannah Prevett writes

After Romanna Bint-Abubaker was left high and dry by investors in her first business, she could have given up and gone back to a promising career in investment banking. Instead, she started work on Haute Elan, which showcases the latest in luxury modest women’s fashion.
(The Times - September 9, 2015)

Changing Media Summit speakers 2016

The founder and CEO of Haute Elan, the global destination for luxury modest fashion. A global community of over 150 fashion designers and independent boutiques and targeting 500 boutiques and designers by Q2 2016, Haute Elan offers a customer orientated and tech-focused shopping experience blended with content to fashion-forward consumers seeking modesty.
(The Guardian - October 7, 2015)

Haute Elan scoops $1 mln seed funding to launch new modest fashion online store

London-based Haute Elan has raised $1 million in seed funding from a Singapore family office to launch a new modest fashion online store, the company said in a statement.
Modlist.co includes curated collections from the high street and international fashion brands such as ASOS, Gucci, Joseph, Mango, Uniqlo, and a selection of over 150 designers and boutiques, said the statement.
While Haute Elan will continue to focus on providing luxury fashion from emerging global designers, Modlist.co aims to take modest fashion into the mainstream, said the company.
Salam gateway - July 5 2016)


Meet the female Trailblazers shaping our digital future

Haute Elan is the brain-child of Romanna Bint-Abubaker, who created the ecommerce platform in order to curate luxury modest fashion. What’s inspiring about Romanna is her belief that Haute Elan could fulfil the more ambitious aim of facilitating much-needed inter-faith dialogue using fashion as the common language.

Romanna also used Haute Elan to support her Women’s Venture Fund, which invests one pound from every purchase towards interest-free loans for female-led startups. With male entrepreneurs 86 percent more likely to be VC funded than their female counterparts and 59 percent more likely to secure angel investment, the importance of a female-dedicated venture fund cannot be underestimated.
Telefonica - May 5 2016)

How Romanna went on to open London's first multi-brand modest-fashion store

Online modest-fashion brand Haute Elan has launched its first bricks-and-mortar store in London’s upmarket Chelsea district. Pitching itself as the capital’s “first multi-brand modest-fashion boutique”, the store displays contemporary collections, traditional abayas, hijabs, scarves, and a range of jewellery.
(My Salam - October 6 2016)

Peragaan fesyen Malaysia di LMFW

Empat jenama fesyen tempatan bakal membuat pertunjukan fesyen pada pentas London Modest Fashion Week (LMFW) 2017 untuk memperagakan pakaian sopan dan sederhana di kota London, pada Februari depan.
Jenama fesyen berkenaan ialah Sakura Malaysia, Blancheur, Fiziwoo dan Bidadari Contemporary.
Penganjur LMFW, Romanna Abu Baker, berkata industri fesyen pakaian sopan dan sederhana akan terus memonopoli industri fesyen dengan penyertaan pereka fesyen dengan kepelbagaian rekaan baharu.
(Press reader - December 22 2016)