Coming from a business-oriented family, it was only a matter of time that Neelofa would eventually become an entrepreneur herself. She loved fashion and had a passion for business so she combined the two and proceeded to set up her own label.
As she was going through her own personal transformation and with her decision to dress more modestly, it was just a natural progression that she decided to start with shawls as her first product.
Venturing into business with a small team of trusted and like-minded individuals, Neelofa and her partners decided to revolutionize and simplify modest fashion, to make shawls more practical and easier to wear. After countless brainstorming sessions, trials and errors, they came up with a design for an instant shawl and launched Naelofar Hijab in 2014.