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PRESS RELEASE // London's first multi-brand Modest Fashion Boutique Launches September 21st

Haute-Elan launches the first modest fashion boutique in London

Haute-Elan has opened a multi-brand modest fashion boutique in Chelsea, in the heart of the fashion district in London. The boutique includes a selection of worlwide designers featuring elegant modest fashion from contemporary collections to traditional abayas, colourful hijabs, quality scarfs and a range of jewellery. Haute-Elan is an established online platform that provides premium modest fashion from emerging global designers. With the opening of the boutique, Haute-Elan aims to provide a comfortable place where Muslim - residents in London and visitors alike - can shop and try out new outfits. “Today’s customers demand accessibility to their favourite brands across multiple channels. There was a growing interest for a physical boutique where fashion-focused customers can find quality clothing and accessories, discover new brands and get inspired” Says Romanna Bint-Abubaker, CEO

Haute-Elan boutique celebrates grand opening in style
To mark the opening of their first London boutique, Haute-Elan hosted a sophisticated event during the London Fashion Week.

“We are fortunate to host a curated selection of amazing designers such as Feradje, Noorsaab, Naelofar Hijab, 1986 jewellery and Sadoq for our grand opening” adds Marlene Marin, Marketing Manager

Designers, bloggers and press attended the event where over 80 guests had the opportunity to explore the new 1200 square-foot boutique. It was a luxurious event with live violin music, delicious catering and a fun photo booth. Guests were given 20% discount on all purchases and a goody bag sponsored by luxury brands.

About Haute-Elan

Launched in 2013, London-based Haute-Elan aims to be the global destination for modest fashion. With over 150 leading designer labels available in their online boutique, Haute-Elan caters to Muslim women worldwide. Last June, Haute-Elan successfully raised US $1million in seed funding and launched MODLIST to bring modest fashion into the mainstream.

Visit us online at haute-elan.com or at our new boutique, open Monday to Saturday, at 26-30 Old Church Street, London.

For more information:

Marlene Marin

+44 (0) 20-7352-2312