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Haute Elan’s New Boutique Launch

Haute Elan is proud to say that they launched a new boutique last Saturday. The launch marked a triumphant movement for the modest fashion industry, with the brands from around the world being beautifully showcased in the stunning interior of the new boutique.

From eye-catching Abayas and quality hijab’s to classy accessories and natural beauty products, the launch was a huge success within the SW17 area with hundreds of customers walking through the door. 

“We are very excited by the launch of this new local community boutique and the reception we have received has been overwhelming. SW17 has a diverse multicultural community all of whom have been equally as supportive,” says Romanna Bint-Abubaker, CEO of Haute Elan.  

The launch was proudly sponsored by Arabesque, Natural Glow, Mehman's, Mubarak and many others; who all bought the community spirit together for a fun filled start to this journey for Haute Elan. With canapés and drinks, Haute Elan made a statement that they have arrived and are here to cater to Muslim women who are both close to their faith but are fashion savvy. 

The launch event saw a vast array of designers, bloggers and press who all attended to support this event. With top quality clothing and accessories, this boutique is making a statement with their sophisticated and high level of bespoke service. 

This boutique is the perfect place to invest in modest style and elegance with fashion forward designs. With a range of exquisite collections from brands around the world, all available in one location, make a statement with your wardrobe.  

“We invite you to come in and join in or family spirit in our boutiques across London,” - Romanna Bint-Abubaker.  





Visit us online at haute-elan.com or at our new boutique, open seven days a week, at 2-3 Gatton Road, SW17 0EZ, London.

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