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Brand of the week - Amal Al Raisi

Amal Al Raisi’s stunning new collection is now online to shop at Haute Elan. Using the famous Wadies in the region of Dhas to influence her designs, the new season collection offers a range of powerful, modern and feminine items.

Starting her fashion career nine years ago, Amal has now managed to create a luxurious brand that caters to strong women who dress both modestly and fashionably. The idea of creating her own brand came when she struggled to find the dress she desired for her wedding. “When I was getting married I had a specific idea of what dress I wanted but I didn’t like what was available locally in terms of traditional dresses, which then gave me the idea to start my own brand so that I could design styles that I like,” she explained.

With their Abayas and dresses both having a sense of charm and gracefulness, Amal draws inspiration from the majestic landscapes in Oman. “For Spring/Summer 2017, I was inspired by Dhofar which is located in southern Oman, and is known for more than just its beautiful wadies; the region gained fame during the Silk Route for the best abundance of frankincense in the world. The colour palette of turquoises and teal hues are inspired by the wadies while powder, jasmine white, and luban add pops of colour like the hues that cover Oman.”

Priding themselves in quality, the brand’s designs ensure that you will not be disappointed as she puts a modern twist on traditional clothing. Amal admires today’s powerful women who are able to focus on their family while pursing her dreams and ensures that her designs suit this demographic.

Amal has become a great success who has managed to accomplish great things throughout her fashion career. “I've had many highlights over the years but the most recent one would be speaking at the Conde Nast International Luxury Conference in Muscat. It was an honour and has also opened many doors for me, which I'm truly grateful.”

These are a few of out top picks from Amal Al Raisi’s new spring/summer collection:

1. Blue Sapphire Kaftan 

This kimono sleeve flared kaftan is a classy and feminine piece. The embroidered waist line gives the fabric greater structure, making you look put together and stylish. The pleats along the dress add that extra touches of femininity, while the modern cuts and detailing make it a powerful and sophisticated piece.


2. Pearl A-Line Dress 

Ruffles are one of the biggest trends this season, which Amal Al Raisi takes on board as she presents this iconic ruffled sleeve dress. The simplicity of the body of the dress is paired perfectly with amplified ruffled layered sleeves. To give that extra bit of detailing, the jewels along the neckline with the eyelet detailing along some layers of the ruffles reinforces Amal Al Raisi’s concept of creating powerful pieces.


3. Powder Silk Route Print Dress 

This silk dress is perfect for a casual summer event with its stunning floral designs and flowy material. The waist belt creates a put together look with the ruffle sleeve creating a relaxed look. This easy to throw on dress is ideal for looking like you put in more effort than you actually did. 


4. Grey Overlap Dress 

It is the attention to small details which is what differentiates Amal Al Raisi from other brands. This overlap style dress is ideal for any formal occasion with embroidered sequin detailing along the front wrap, giving it that sophisticated and distinct look.


5. Turquoise Silk Route Print Dress

This turquoise floor length dress, with floral patterns is a classy piece that makes a statement. You will ooze confidence when entering a room in this dress. The kaftan style top half is ideal for the summer days to keep you cool.   



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